Starting on January 2022 Stardust and the Stardust House will take care of the programming and the artistic direction of RDS Next the most followed Italian radio on TikTok, with over 275 thousand followers dedicated to Generations Y and Z. The creators of the Stardust House are the protagonists of this innovative collaboration, real web stars with millions of followers, who every day will animate the radio programming that is broadcasted simultaneously on several digital platforms from the proprietary smartphone App to the website and social media like Instagram and Twitch.
Programming will take place monday through friday in the afternoon time slot (from 14.00 tpe 19.00) in which 17 creators will alternate in hosting 10 original formats – created by Stardust together with RDS Next – for 15 hours of programming – which will touch some of the themes that are close to younger genrations, from the world of e-sports to the Metavers to cinema and music, from lifestyle to gossip, in partnership with Webboh. Below you can find the titles and hosts that will make part of the RDS Next weekly programming:
The Che Fatica La Vita Da Bomber duo with Dis-informazione Sportiva, Billy Bella and Cibe with Wassup, Andrea Fratino and Patrizio Morellato con Ok, Let’s Talk, Ergennaro, Nelson and Ramsk with Metanerds, th singer Blind with Newsic Friday, Tempesta, Asia Busciantella and Brisida con Paranormal Radioactivity, Giulia Sara Salemi and Samara Tramontana with Due di picche (Powered by Webboh), George Ciupilan with Attenti a quei tre, Jacqueline Zanetti and Samara Tramontana with It’s Gossip O’Clock. For a total audience of over 23 million followers.
«We are proud to be able to start this collaboration with such an important and iconic reality like RDS». Declared Stardust founder and editorial director of the project Alan Tonetti, adding: «RDS Next, alongside Stardust, is targeted to younger generations yet it continues to dialogue with its own adult audience. Together we have thought of a program and a group of hosts who can both entertain while tackling important topical and in-depth issues. A special thanks goes to Massimiliano Montefusco for the trust and willingess shown in our work group»
«In these almost three years since the brith of RDS Next, we have achieved important positioning and consolidation objectives thanks to the ongoing news and content developed specifically for digital natives – commented Massimiliano Montefusco, General Manager of RDS 100% Grandi Successi – This collaboration with Stardust was born precisely from the desire to continue our path of innovation and experimentation, aimed at offering more and more opportunities to talent creators to grow professionally and extend their contacts alongside more disciplines, languages and channels to their experience.
For more information:
https://www.youarestardust.com/
TikTok @rdsnext: https://vm.tiktok.com/ZMLeyo4yV/
Instagram @rdsnext: https://www.instagram.com/rdsnext/?utm_medium=copy_link
Twitch @rdsnext: https://www.twitch.tv/rdsnext?lang=it
Facebook: https://www.facebook.com/rdsnext
YouTube: https://www.youtube.com/channel/UC3Z-vy8avd2zNazNmukDC7g
Sito Web: https://www.rds.it/next-web-radio/
App IOS: https://apps.apple.com/us/app/rds-next/id1456401012?l=it&ls=1
App Android: https://play.google.com/store/apps/details?id=it.rds.rdsnext.mobile
Contact:
MNcomm
Stefano Di Mario (392 8522337)
