SONY MUSIC
Harry Style’s Watermelon Sugar song goes viral thanks to the amplification of Stardust talents.
The Stardust campaign for Sony included an extended activity in the summer of 2020 in which the Stardust talents used the song Watermelon Sugar in their videos.
Sony Music
Amplification Strategy
Tik tok
Instagram
Spotify
2020
The Stardust campaign for Sony included an amplification activity made by our talents on their main social platforms: Instagram, TikTok and Spotify. The song remained on the charts for six months with amazing results: Platinum record in Italy and straight to Spotify Italy’s Top25 songs!
Watermelon challenge
The Stardust creators have activated a fresh and new summer trend by inserting watermelon within their contents.
The quality of the contents produced and their virality have reached a high number of unique users to even make the challenge a real official Tik Tok activity.
1,3 mio UGC Cross-platform
1,3 mio UGC Cross-platform
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