CASE STUDY
THE OREO
EXPERIENCE

OREO

OVERVIEWS

Oreo is the world’s number one biscuit, a true icon that has made PLAYFULLNESS its uncontested communication territory.

A brand that is always on the move and that wants to further increase awareness among GenZ and Young Millennials through an operation on IG and TikTok, full of creativity.
CLIENT

Oreo

SERVICES

Instagram

Tik Tok

YEAR

2022

WHAT AN
EXPERIENCE!
Box Oreo
KEY RESULTS
+ 0 mln
INSTAGRAM AND
TIKTOK VIEWS
+ 0 K
INTERACTIONS
EXECUTION

We brought the whole style of Oreo into the Stardust House, designing and following all the steps of the campaign in-house: from the creation of merchandising (mugs, t-shirts, etc.) to the branding of the House, from the creation of an exclusive beat to the choreography of our talent with a special guest.

CHRISTMAS
WITH OREO
Launching the collaboration

The Stardust House dresses up 100% in Oreo style for Christmas: thematic decorations and branded items to make the product placement in the talent content impactful and original. Even the cartotecnica of the Christmas box was designed by Stardust taking care of every detail!

THE OREO
SOUND

A tasty beat

By sampling the sounds of the biscuit, a super recognisable Oreo jingle is born, on which celeb and dancer Giulia Stabile creates two original choreographies. The community votes to elect the Oreo choreography!

Oreo2
THE OREO ENERGY

From TV to the House with Giulia!

We shared with Giulia Stabile special breaks and ironic moments in which Oreo was the absolute star; while the Stardust House, with its large customisable spaces, became a showcase of the brand.

DANCE
WITH OREO

Choreography goes viral

The proper amplification phase: talents replicate the choreography on their own channels, inviting their fans to participate as well.

Oreo_dance
Oreo2
IN LOVE
WITH OREO

We are all Oreo Addicted

Good habits never die… and in fact the Stardust House talents continue to make content in which Oreo and the special Kit are spontaneously included. A long tail operation that keeps the brand’s visibility high!

PROJECTS

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