A scary campaign
October 2021 – January 2022
For the launch of the new horror film Scream 5, we worked on a campaign developed over 4 months, producing high-tension TikTok content.
A mystery call
The talents, to increase the buzz around the release of the trailer for the new chapter of the famous saga, received an anonymous call, which immediately gave the right atmosphere for the creators’ contents!
A mysterious box
The talents at home received a mysterious box, containing the Ghost Face iconic mask and cloak.
With these gadgets they started producing content and themed videos, recreating the horror atmosphere of the movie and raising awareness about the upcoming release.