CASE STUDY
SCREAM 5

A scary campaign

SERVICES

Tik tok

YEAR

October 2021 – January 2022

For the launch of the new horror film Scream 5, we worked on a campaign developed over 4 months, producing high-tension TikTok content.

HORROR
is at home
key
numbers
+ 0
TIK TOK VIEWS
+ 0
TIK TOK LIKES
PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1
PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1
PHASE 1
TERRIFIC
TALENTS

A mystery call

The talents, to increase the buzz around the release of the trailer for the new chapter of the famous saga, received an anonymous call, which immediately gave the right atmosphere for the creators’ contents!

4 TIKTOK

UNKNOWN
NUMBER
PHASE 2
PHASE 2
GOOD SCARY
CONTENTS

A mysterious box

The talents at home received a mysterious box, containing the Ghost Face iconic mask and cloak.

With these gadgets they started producing content and themed videos, recreating the horror atmosphere of the movie and raising awareness about the upcoming release.

PROJECTS

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