CASE STUDY
BE THE CUBE
MASTER

SPIN MASTER

OVERVIEWS

An engaging challenge with all the colors of a true pastime myth.

The most iconic puzzle of all time and a tough challenge with the goal of keeping the Gen Z’s attention high on the most famous colored cube in the world.

CLIENT

Spin Master

SERVICES

Twitch
Tik tok
Instagram

YEAR

2021

SMART GAME
ICONIC CHALLENGE
KEY RESULTS
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IMPRESSIONS
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INTERACTIONS

For a period of 3 months, we brought the Rubik’s cube into the lives of Stardust talents, making it known to their fanbases.

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STREAMING LIVE
ON TWICH
EXECUTION

PHASE 1

PUZZLING
ART

A new work of art

The partnership with Rubik involved the intervention of an international artist who recreated, using hundreds of cubes, the portrait of one of the boys of the Stardust House, providing the hook to launch the first Stardust tournament to solve the famous puzzle.

PHASE 2

LET THE TOURNAMENT BEGIN!

A puzzling challenge

Stardust talents competed in a time trial tournament, solving the Rubik’s cube in the most social way ever.

16 Instagram Stories

16 Instagram Stories

PROJECTS

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Stardust’s main campaigns