40 YEARS
of legend
Too cool to be old
Tik tok
2020
To celebrate the 40th anniversary of the Fiat Panda, we have structured a campaign with a high engagement rate, winning the TikTok fanbase over even without having a proprietary profile.
the sound-alike jingle!
Panda Jouer is born from the notes of Claudio Cecchetto’s unmistakable Gioca Jouer! An unforgettable jingle for a legendary car. The Stardust House talents engaged their fanbase and the #pandajouer challenge immediately went viral!
Happy birthday Panda!
20 TIK TOK + 40 IG STORIES
Stardust S.p.A. – Head office:
Via Giovanni Bettolo 52, 00195 Rome
VAT: 15918351006
