CASE STUDY
PANDA

Too cool to be old

SERVICES

Tik tok

YEAR

2020

To celebrate the 40th anniversary of the Fiat Panda, we have structured a campaign with a high engagement rate, winning the TikTok fanbase over even without having a proprietary profile.

40 YEARS
of legend
key
numbers
+ 0
TIK TOK VIEWS
+ 0
LIKES
0 %
ENGAGEMENT
RATE
PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1
PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1
PHASE 1
PANDAJOUER

The sound-alike jingle!

Panda Jouer is born from the notes of Claudio Cecchetto’s unmistakable Gioca Jouer! An unforgettable jingle for a legendary car. The Stardust House talents engaged their fanbase and the #pandajouer challenge immediately went viral!

Happy birthday Panda!

20 TIK TOK + 40 IG STORIES

HAPPY BIRTHDAY
HAPPY BIRTHDAY
PROJECTS

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