CASE STUDY
LET'S TRAVEL
TOGETHER

TRENITALIA

OVERVIEWS

Trenitalia, the leading transport company in Italy, looks at young people and proposes new services to improve the train experience.

The collaboration starts here, with the aim of improving – among GenZ and Millennials – the perception of the train as the best mobility solution.

CLIENT

Trenitalia

SERVICES

Instagram

Tik Tok

YEAR

2022

TRAVEL
STORIES
KEY RESULTS
TOTAL
KPIs
+ 0 mio
VIEWS
EXECUTION

On our journey with Trenitalia, we implemented a communication strategy structured over 3 months and we involved the best talents from the Stardust House to tell the community about the train travel experience!

I TRAVEL BY
TRAIN BECAUSE

Comfort, breathtaking views and the pleasure of travelling with family and friends is the experience that the creators shared with their fanbase, telling the story of the pluses and beauty of travelling by train.

TRENITALIA
BEAT

What could be better than spending time on the train doing a challenge on TikTok?
Following the trend launched by producer Samuele Brignoccolo, the talents challenged each other to make the best beat using only what you have available on the train.

STARTDUST
ON TOUR

During the Stardust tour, thanks to Trenitalia, the Stardust House talents were able to travel to Tropea, Rimini and Florence. A train journey through incredible landscapes and hidden villages to admire and film from the window!

PROJECTS

Discover
Stardust’s main campaigns