CASE STUDY
CHUPA CHUPS

A campaign with a unique taste

SERVICES

Videography
Tik tok
Instagram

YEAR

May – July 2021

The most iconic candy brand plans an activation to increase the awareness of its product on the GenZ.

MORE TASTY
forever fun
key
numbers
+ 0
TIK TOK VIEWS
+ 0
INSTAGRAM VIEWS
+ 0
HOURS STREAMED
ON TWICH
PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1
PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1
PHASE 1
GUESS
THE FLAVOUR

A super fun challenge!

One by one, our talents challenged each other to guess the correct flavours of Chupa Chups while blindfolded.
The concpet was then interpreted by the talents in different ways: male versus female competition, prize or prank at the end of the content.

The last content was the final match between the 2 people who, during the activation, guessed more flavours right, then published on the Stardust House TikTok channel.

20 TIK TOK + 40 IG STORIES

SUPER FUN
SUPER FUN
PHASE 2
PHASE 2
PHASE 2
PHASE 2
PHASE 2

STARDHUNT
A CHUPA CHUPS
ADVENTURE

A web series made by challenges

Our talents challenged each other in a series of 4 fun Chupa Chups themed tests, creating a miniseries called “StardHunt – A Chupa Chups Adventure” broadcasted on Youtube, Tiktok and Instagram, in a coordinated way.

PHASE 3
PHASE 3
CHUPA CHUPS
DANCE

A tasteful choreography

Our creators have hired their vast fanbase to launch the most colorful challenge of the moment!

BRANDING STARDUST HOUSE
BRANDING STARDUST HOUSE

Wall decor
+ in House display

The incredible brandable spaces of the Stardust House allowed a grandiose display of the Brand, in particular with a gigantic mural, which was constantly present in all the contents produced by our creators.

BRANDING STARDUST HOUSE
BRANDING STARDUST HOUSE

PROJECTS

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Stardust’s main campaigns