Famo$o Menu – Stardust

CASE STUDY

KFC

Famo$o Menu

SERVICES

Tik tok
Instagram

YEAR

2021

KFC, the talents of the Stardust House and the Gen Z most beloved artist: Sfera Ebbasta. These are the ingredients to create the tastiest campaign of the whole web!

EAT LOVE

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numbers

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TIK TOK VIEWS

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ENGAGEMENT

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OF SALES DURING
THE FIRST WEEK

PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1

PHASE 1

A TASTY

HIT

The Gen Z menu

Thanks to the collaboration with Sfera Ebbasta, one of Gen Z’s most beloved stars, we have created the capsule menu known as “Famo$o Menu”, in addition to developing a series of contents with the artist at one of the Client’s stores.

SFERA EBBASTA

PHASE 2

CAPSULE

COLLECTION

Personalized merchandise

The launch of a collection of branded clothes and accessories helped the partnership take off, giving immediate visibility to the Brand, also thanks to the presence of the capsule menu in the contents of Sfera Ebbasta and of the Stardust House’s talents.

PHASE 3

A VIRAL

A menu for the millions of followers

The contents created by the Stardust House influencers were able to communicate the partnership between KFC and Sfera Ebbasta to an audience of over 17 million users!

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