CASE STUDY
SHAVE (AND DANCE)
LIKE A BOMBER

GILLETTE

OVERVIEWS

Gillette is much more than a razor brand and Shave Like a Bomber is much more than a claim: it is a powerful communication platform, born from the meeting with brand ambassador Bobo Vieri.

Today Gillette wants to get closer to the bombers of tomorrow with an operation that speaks to a younger target, working on the virality of the song Shave Like a Bomber.
CLIENT

Gillette

SERVICES

Instagram

Tik Tok

YEAR

April – June 2022

EVERYDAY
BOMBERS
Gillette_big_Image
KEY RESULTS
+ 0 mln
TOTAL VIEWS
+ 0 K
TOTAL INTERACTIONS
0 %
ENGAGEMENT
RATE
0
ORGANIC
CONTENTS
EXECUTION

We matched the energy and freshness of 15 young talents with the explosiveness of Bobo Vieri, for a 3-moment operation, to the beat of Shave Like a Bomber on TikTok and IG.

TEASER

A teaser video to reach GenZ: 5 Strardust House talents who turn into Vieri’s testimonial after shaving, thanks to a TikTok transition.

SHAVE
DANCE

The song Shave Like a Bomber becomes the base of an original choreography, with single dances and a choral video made with Vieri. Talents involved their fans, asking them to vote for the best performer in the challenge vs Bobo.

EVERYDAY
BOMBERS

Talents shave and carefully prepare to go out… even when they simply have to engage in some home activities! With this TikTok contents with a comedy slant, we brought the concept of the TV campaign to GenZ’s most popular social media

PROJECTS

Discover
Stardust’s main campaigns