GEDI partners with the innovative company specialised in social media to reach new audiences and expand its digital products and services portfolio
GEDI announces the closing of the purchase of a 30% shareholding in Stardust, adding a fundamental step in its development strategy focused on creating and distributing digital content through social media platforms.
Founded in May 2020 by Simone Giacomini, with Antonino Maira and Fabrizio Ferraguzzo, Stardust is the first Italian company created with the idea of evolving the influencer marketing based on the principle: “People are Media.” In just two years, Stardust has become a network media that combines an extremely heterogeneous audience formed by millions of people with forging the best communication message. The Company currently produces nearly 1,200 original contents per day, attracting more than 500 creators, influencers and ambassadors, whose activity generates more than 15 billion views per year and 20 million interactions per month. Based on a completely new way to approach influencer marketing and communication, in 2021 Stardust managed about 300 social media campaigns serving 70 Brands, which triggered a rapid growth of revenues.
The agreement allows GEDI to increase its stake between 60 and 100% in the period 2023-2025 and to exercise starting from now broad rights of representation in the company governance. The transaction was performed by buying out certain equity participations owned by business angels and by Alchimia S.p.A, the venture capital vehicle that initially backed the Company and that will retain minority shareholdings and governance rights in Stardust.
Commenting the agreement, Maurizio Scanavino GEDI’s CEO, said: “More than 70% of Italians use social media today and the percentage is steadily growing. In particular, Gen Z and Millennials spend around 3 hours a day on the different platforms. With Stardust, our digital strategy takes a decisive step forward as it allows us to distribute our contents – news, audio and entertainment – to new audiences and get a deeper knowledge of the dynamics and languages of digital communities unreached by GEDI’s offer so far. Thanks to their entrepreneurial talents, Simone (Chairman of Stardust) and Antonino (Stardust’s CEO) have laid the foundations for a solid and dynamic project, a real media made of people which can reach a wide and diversified audience, involving the new generations and beyond. By combining GEDI’s consolidated editorial and creative capabilities with the native coverage of Stardust on the new social media platforms”, concluded Scanavino, “we will now be able to create innovative products and increase the efficiency of our existing portfolio”.
Simone Giacomini, added: “We live in a context where today people have become a real Media; a powerful one, which can influence the consumption and the behaviour of a wide digitally connected audience. The pandemic has created new habits, accelerating the convergence to digital, and the Media industry has revolutionised the users’ connection through innovative contenst. People are the real subjects of this digital transformation: we have all become media enablers, creating content and data. Today is the time of digital emulation. It is the moment when people are aggregated by interests,
anywhere and anytime. We are excited that in such a significant phase of cultural change, GEDI is at our side to help us face future challenges. For Stardust – following the investment made by Alchimia S.p.A. who joined us as our shareholder a year ago – the partnership with GEDI represents a fundamental chapter in a growth path, which was constantly supported by Francesco Marotta and the EY Advisory team.”.
FOTOGRAFIA Maurizio Scanavino e Simone Giacomini: https://bit.ly/3RgmpIq
GEDI Gruppo Editoriale is the first media company in Italy, leader in both the hard copy and digital formats, with publications including La Repubblica, La Stampa, ten local newspapers and other periodicals. GEDI is also one of the primary national radio hubs, with the top-level brand Radio Deejay, as well as Radio Capital and m2o. GEDI is also the main Italian producer of digital audio contents through OnePodcast and operates also a the multi-platform advertising business, through the concessionaire A. Manzoni & C. Spa.
Contacts: www.gedi.it, +39.011.6568318; email@example.com
Stardust is increasingly a large company capable of generating creative content in line with the brands’ tone of voice and the languages of social platforms, amplifying them through the extensive network of its creators. The strength of this formula guarantees the achievement of reference targets and the involvement that other communication channels are unlikely to reach. A unique formula that aims to organizes the influencer marketing, thanks also to the Stardust House, the first Italian content house and extraordinary creator hub. https://www.youarestardust.com/.
Contacts: MNcomm – Umberto Chiaramonte, Stefano Di Mario (firstname.lastname@example.org) + 39 392.8522337.