DSYRE is born, a new and innovative reality between e-sports and communications

Dsyre, the innovative e-sports reality, is born – launched by Stardust – which completely reinvents the way of understanding and experiencing gaming in our country. The team can already count with 6 teams competing in the main national and international Fortnite, FIFA, Call of Duty, Valorant, TFT and Apex Legends championships.

Elevate, Aspire, Desire: it’s more than a simple claim that is raging all over the gaming community, they also represent the values on which Dsyre was born, the new talent incubator where competition, entertainment, street culture and influencing speak the same language for the first time.

Dsyre is not just a gaming house, but a real academy that, in the walke of the great success of the Stardust House, unites professional gaming to the world of communications and content creation.

Precisely with this in mind, in 2022 we will open a structure that will host the team’s gamers and revolutionize the concept of gaming house in Italy by creating an authentic content hub dedicated to the world of gaming. In addition to being a training academy for streamers and pro players, Dsyre will be involved in video production, fashion, art and design.


“The limitation of the world of e-sports is that it talks only about the world of e-sports” said Andrea Cibelli, Co-Founder of the Team together with Emanuele Di Leva (young entrepreneur in the E-Sports industry, he has successfully launched several nationally renowned streamers, including Moonryde, voted best Italian content creator at the “Round One” event in Turin, 2021). “With Dsyre we want to unite the world of communications and entertainment with the world of professional gaming, making sure the world of E-Sports can really talk, reach and impress anyone”.


Some of the most promising gamers in the Italian scene make up the six Dsyre teams: Shmeky (Winner of the Gillette Bomber Cup 2020 Summer Edition, two times qualified to the Fortnite Champion Series semifinals), Heatzy, Luigi Salemi, Clarissa Bianchi, Kyborg (recognized in the competitive scene as the best “IGL” in Italy), GuarinoJr (official player of the Italian National FIFA Team), OrangeGeorge (number 44 in the FIFA 2021 European Ranking), Macco (number 1 at the Torino FC eSports Cup), Pex, Mass3r (Valorant: 1st Esl Lucca showdown and 1st redbull campus clutch italy), Felox (5x PLAYOFF CS:GO Italian Championship, n.1 Valorant Radiant Academy by PG eSports and the Redbull Campus Clutch Italy LAN Finals), Z3ro (Top20 EU radiant), Tipo (Top 5 EU in Ranked), Grigua, Musyka, Carnifex, Artier (number 1 Fortnite Creative World Cup qualifier and number 3 Fortnite World Cup – 2019 New York LAN), Ryko (European Top 10), Giorgialfaci,

To celebrate the birth of Team Dsyre, the first dedicated blockchain NFT has been created (visible at www.dsyre.com/nft): a work of design that will be exhibited at Milan’s Museo della Permanente – from November 23rd 2021 to February 6th 2022 – within the Dart2121 exhibition, the first NFT museum exhibition in the world, accompanied by the works of the greatest digital artists and Renaissance paintings. Elevate, Aspire, Dsyre.


About Stardust

Stardust is an expanding reality capable of generating creative content perfectly in line with the tone of voice of a brand and the language of social platforms, amplifying them through a large network comprised of its creators. The strength of this formula guarantees the achievement of target audiences and an engagement that other media are likely to reach. An authentic media channel that unites an audience of millions of people to the study of the best communication message, plus the control of brand equity and guaranteed KPIs. A unique formula that aims to industrialize influencer marketing. Stardust supports and guides brands in their digital positioning, enhancing their creativity with original tailor-made and cross-media formats, also being able to count on the Stardust House, the first Italian content house and creators’ hub. There are already many companies that have chosen to work with Stardust in their startup phase: from major record companies such as Sony Music, Universal Music, Warner Music to brands like AC Milan, Aw Lab, Citroën, Carrera, FCA, SKY, Game Stop, Guess, Invicta, Kfc, Rovagnati, Liu Jo, McFit, Polaroid, BLAUER, Tommy JEANS, Pringles, Dmax, ChupaChups, Safilo and many more.