Accompagnerà la crescita del gruppo, guidato dal presidente Simone Giacomini, con l’obiettivo di valorizzare e consolidare il posizionamento della media company integrata.
Stardust, l’innovativa media agency, si arricchisce di un nuovo ingresso nel board dell’azienda: Cristian Racioppi si unisce, da novembre, al management del gruppo guidato da Simone Giacomini assumendo la carica di General Manager.
Racioppi si occuperà di valorizzare e coordinare le molteplici attività di Stardust con l’obiettivo di proseguire il percorso di crescita, iniziato nel 2020, nel segno dell’innovativo concetto di “people are media”:
«Sono stato subito conquistato dal claim People are Media – dichiara Cristian Racioppi – e dall’incredibile energia che c’è dietro questo messaggio. Il nostro obiettivo è evidente: vogliamo superare il concetto di agenzia tradizionale e virare verso un nuovo modello di media company integrata in cui le creatività incontrano le audience finali in un match perfetto di content, format e talent. Il tutto sarà possibile andando sempre più a sfruttare e sviluppare le sinergie strategiche con GEDI e HUB09».
Cristian Racioppi entra a far parte di Stardust, dopo una lunga esperienza in Facebook, oggi Meta, dove ha ricoperto molteplici ruoli: dal 2014 al 2017 nell’headquarter EMEA, poi successivamente viene chiamato a Milano per aiutare lo sviluppo del team italiano per cui segue i principali clienti globali nei settori Media & Entertainment, Fashion e Retail. Napoletano, classe 1983, ha vissuto in Belgio, Irlanda e Polonia. Da sempre attento alle dinamiche del web e dell’intrattenimento – prima dell’esperienza in Meta – è tra i fondatori della radio universitaria de La Sapienza di Roma e ha guidato l’area Southern Europe di Muzu Tv, ai tempi il sito web indipendente con il più grande catalogo europeo di video musicali.
Simone Giacomini, Presidente e Founder di Stardust: «Siamo felici di dare il benvenuto a Cristian Racioppi nel nostro gruppo di lavoro. Cristian ricoprirà un ruolo strategico nel creare sinergie tra le diverse aree di Stardust con l’obiettivo di sviluppare progetti sempre più innovativi. Un ruolo fondamentale che faciliterà operazioni creative e commerciali che possano ampliare ulteriormente la nostra vision di “people are media” attraverso nuove competenze e con un punto di vista privilegiato sul mondo delle piattaforme social».
Informazioni su Stardust
People are media. Partendo da questa intuizione, nel maggio del 2020, Simone Giacomini insieme a Antonino Maira e Fabrizio Ferraguzzo hanno fondato Stardust: l’innovativa media agency che è cresciuta sempre più rapidamente fino a costituire una realtà solida e riconosciuta – che produce oggi 1.200 contenuti originali al giorno e attrae oltre 500 creator, influencer e ambassador – la cui attività genera oltre 1 miliardo di visualizzazioni e 20 milioni di interazioni al mese. Un vero e proprio media che unisce un’audience di milioni di persone, estremamente eterogenea e profondamente segmentata e indicizzata grazie alla Stardust Platform, allo studio del miglior messaggio di comunicazione e al controllo dell’equity di marca e di KPI garantiti. Una rivoluzione nel modo di intendere l’influencer marketing e la comunicazione che ha portato Stardust nel solo 2021 a gestire circa 300 attivazioni social per 100 Brand, con un rapido sviluppo dei ricavi. Nel 2022, Gedi ha perfezionato l’acquisto del 30% della società, aggiungendo un tassello fondamentale nella propria strategia di sviluppo nella produzione e distribuzione di contenuti digitali. Nello stesso anno, Stardust acquisisce il 60% dell’agenzia creativa HUB09 con focus su social media, branding e comunicazione.
https://www.youarestardust.com/
Contatti: MNcomm – Stefano Di Mario (stefano.dimario@mncomm.it)
L’innovativa media agency insieme all’agenzia creativa torinese formano una realtà unica sul mercato, unendo le migliori soluzioni creative a una audience formata da milioni di persone.
Stardust, l’innovativa media agency, ha acquisito il 60% di HUB09, l’agenzia creativa che opera dal 2009 con un focus su social media, branding e comunicazione. L’accordo raggiunto con HUB09 prevede la facoltà per Stardust di poter incrementare la propria partecipazione fino al 100% tra il 2024 e il 2025, e vedrà da subito una rappresentanza nella governance dell’agenzia. Marco Faccio e Maurizio Cisi manterranno le attuali cariche di Presidente e Amministratore Delegato.
Un’unione che vede ancora una volta Stardust sempre più innovatrice e centrale nel mondo della comunicazione e dei media, ampliando le proprie competenze e portando nuova energia nella creatività, nella digital strategy e nel design coniugandoli con un’audience sempre più ampia e targettizzata.
Dichiara Antonino Maira, CEO di Stardust: «L’acquisizione di HUB09 rappresenta un passo importante per Stardust; è un tassello che ci arricchisce e ci differenzia ancora di più dagli altri attori che operano nel mercato. Oggi più che mai, i nostri clienti troveranno in un solo gruppo contenuti unici e originali, sviluppati grazie a strategie solide ed efficaci, in grado di generare un engagement straordinario attraverso un network di creator con un’audience di milioni di persone».
Marco Faccio, fondatore e presidente di HUB09: «Dopo 12 anni corsi in solitario, raggiungendo traguardi insperati, è giunto il momento di entrare a far parte di una squadra come Stardust che rappresenta per noi il partner perfetto. C’è un linguaggio comune e complementare che ci unisce e che ci permette di affrontare con ancora più forza le nuove sfide di un mercato sempre più complesso».
Informazioni su Stardust
People are media. Partendo da questa intuizione, nel maggio del 2020, Simone Giacomini insieme a Antonino Maira e Fabrizio Ferraguzzo hanno fondato Stardust: l’innovativa media agency che è cresciuta sempre più rapidamente fino a costituire una realtà solida e riconosciuta – che produce oggi 1.200 contenuti originali al giorno e attrae oltre 500 creator, influencer e ambassador – la cui attività genera oltre 1 miliardo di visualizzazioni e 20 milioni di interazioni al mese. Un vero e proprio media che unisce un’audience di milioni di persone, estremamente eterogenea e profondamente segmentata e indicizzata grazie alla Stardust Platform, allo studio del miglior messaggio di comunicazione e al controllo dell’equity di marca e di KPI garantiti. Una rivoluzione nel modo di intendere l’influencer marketing e la comunicazione che ha portato Stardust nel solo 2021 a gestire circa 300 attivazioni social per 100 Brand, con un rapido sviluppo dei ricavi. Nel 2022, Gedi ha perfezionato l’acquisto del 30% della società, aggiungendo un tassello fondamentale nella propria strategia di sviluppo nella produzione e distribuzione di contenuti digitali.
Informazioni su HUB09
HUB09 nasce nel 2009, unendo una specializzazione verticale sui social a una forte cultura di marca frutto dell’esperienza del suo fondatore Marco Faccio e affermandosi rapidamente come una delle social agency più attive sul territorio nazionale, con grandi brand internazionali e nazionali in portfolio. A gennaio 2014 assorbe un gruppo di lavoro formato da professionisti provenienti da Carrè Noir Italia, facendo del branding il secondo asset dell’agenzia e definendo il proprio posizionamento Brand People. Nel 2016 Maurizio Cisi affianca Marco Faccio nella guida dell’agenzia, diventandone successivamente anche socio. Da allora l’agenzia è cresciuta molto in termini di competenze, rafforzando la propria rilevanza in digital PR, media analysis, media tradizionali e sviluppando una squadra di lavoro che oggi conta su circa 50 professionisti. A dicembre 2021 HUB09 ha acquisito il 50% della factory creativa Eggers, rafforzando ulteriormente la propria presenza sul mercato.
https://www.youarestardust.com/
Contatti: MNcomm – Stefano Di Mario (stefano.dimario@mncomm.it)
GEDI partners with the innovative company specialised in social media to reach new audiences and expand its digital products and services portfolio
GEDI announces the closing of the purchase of a 30% shareholding in Stardust, adding a fundamental step in its development strategy focused on creating and distributing digital content through social media platforms.
Founded in May 2020 by Simone Giacomini, with Antonino Maira and Fabrizio Ferraguzzo, Stardust is the first Italian company created with the idea of evolving the influencer marketing based on the principle: “People are Media.” In just two years, Stardust has become a network media that combines an extremely heterogeneous audience formed by millions of people with forging the best communication message. The Company currently produces nearly 1,200 original contents per day, attracting more than 500 creators, influencers and ambassadors, whose activity generates more than 15 billion views per year and 20 million interactions per month. Based on a completely new way to approach influencer marketing and communication, in 2021 Stardust managed about 300 social media campaigns serving 70 Brands, which triggered a rapid growth of revenues.
The agreement allows GEDI to increase its stake between 60 and 100% in the period 2023-2025 and to exercise starting from now broad rights of representation in the company governance. The transaction was performed by buying out certain equity participations owned by business angels and by Alchimia S.p.A, the venture capital vehicle that initially backed the Company and that will retain minority shareholdings and governance rights in Stardust.
Commenting the agreement, Maurizio Scanavino GEDI’s CEO, said: “More than 70% of Italians use social media today and the percentage is steadily growing. In particular, Gen Z and Millennials spend around 3 hours a day on the different platforms. With Stardust, our digital strategy takes a decisive step forward as it allows us to distribute our contents – news, audio and entertainment – to new audiences and get a deeper knowledge of the dynamics and languages of digital communities unreached by GEDI’s offer so far. Thanks to their entrepreneurial talents, Simone (Chairman of Stardust) and Antonino (Stardust’s CEO) have laid the foundations for a solid and dynamic project, a real media made of people which can reach a wide and diversified audience, involving the new generations and beyond. By combining GEDI’s consolidated editorial and creative capabilities with the native coverage of Stardust on the new social media platforms”, concluded Scanavino, “we will now be able to create innovative products and increase the efficiency of our existing portfolio”.
Simone Giacomini, added: “We live in a context where today people have become a real Media; a powerful one, which can influence the consumption and the behaviour of a wide digitally connected audience. The pandemic has created new habits, accelerating the convergence to digital, and the Media industry has revolutionised the users’ connection through innovative contenst. People are the real subjects of this digital transformation: we have all become media enablers, creating content and data. Today is the time of digital emulation. It is the moment when people are aggregated by interests,
anywhere and anytime. We are excited that in such a significant phase of cultural change, GEDI is at our side to help us face future challenges. For Stardust – following the investment made by Alchimia S.p.A. who joined us as our shareholder a year ago – the partnership with GEDI represents a fundamental chapter in a growth path, which was constantly supported by Francesco Marotta and the EY Advisory team.”.
Media Resources:
VIDEO: https://bit.ly/GEDI_Stardust
FOTOGRAFIA Maurizio Scanavino e Simone Giacomini: https://bit.ly/3RgmpIq
GEDI
GEDI Gruppo Editoriale is the first media company in Italy, leader in both the hard copy and digital formats, with publications including La Repubblica, La Stampa, ten local newspapers and other periodicals. GEDI is also one of the primary national radio hubs, with the top-level brand Radio Deejay, as well as Radio Capital and m2o. GEDI is also the main Italian producer of digital audio contents through OnePodcast and operates also a the multi-platform advertising business, through the concessionaire A. Manzoni & C. Spa.
Contacts: www.gedi.it, +39.011.6568318; media@gedi.it
STARDUST
Stardust is increasingly a large company capable of generating creative content in line with the brands’ tone of voice and the languages of social platforms, amplifying them through the extensive network of its creators. The strength of this formula guarantees the achievement of reference targets and the involvement that other communication channels are unlikely to reach. A unique formula that aims to organizes the influencer marketing, thanks also to the Stardust House, the first Italian content house and extraordinary creator hub. https://www.youarestardust.com/.
Contacts: MNcomm – Umberto Chiaramonte, Stefano Di Mario (stefano.dimario@mncomm.it) + 39 392.8522337.
Elimobile, the new telecom that combines telephony with the metaverse, has chosen to rely on Stardust for the launch of the brand and the exclusive “Elisium” platform.
Elimobile is the first social media operator that integrates innovation, technology and the metaverse: by choosing a single competitive telephone offer, from May 16th users will have access to countless services and experiences, including access to the Elisium community, which is rich in content digital and entertainment.
Stardust will involve 25 creators from the Stardust House to create video content for the Elisium Platform with a series of exclusive sections. Here are the first titles: Dancing with Aurix by Aurora Baruto, The basics of Storytelling by Alessandro Scarpa, Train with me by Patrizio Morellato, Fashion Tips by Andrea Bacchini, Fitness Tips with Andrea Fratino, l think positive with Ramsk, Pick-up techniques by Nelson, In the kitchen with Luca Chef, Giorgia’s Make up by Giorgia Yin, Hip Hop with Gianluca Molin, My POV by Gianluca.Me, Singing with Andreia Bacchini, Nature and survival by Mura Tolu, Acting with Laura De Fabrizio, Invent a joke with Jacqui by Jacqueline Zanetti, Find your style with George by George Ciupilan.
It will be possible to meet the Stardust talents on May 12th at The Mall in Milan at 14:00, among the main Elimobile ambassadors, for an unmissable event. To participate, it is necessary to register and pre-order a SIM Card at the dedicated website.
«We are excited to collaborate with a new reality such as that of Elimobile with whom we share values and mission in the name of innovation and training. – declared Simone Giacomini (Stardust founder) – We will work together on the brand’s social positioning and a series of exclusive video-tutorial contents. A challenge, in such a competitive market like telephony, which we face for the first time and we are very happy to do it with one of the most innovative companies in this sector».
Mario Colabufo, founder and president of Elimobile, describes the social mobile operator like this: «Elimobile is not just a competitive phone company on the market, it is a real ecosystem of services. With a wide range of offerings, the platform focuses on two main elements: training and the experience. We offer our users high-level masterclasses dedicated to the most varied topics in the digital and non-digital world. At the same time, we give them the chance to meet the Elimobile Ambassadors, celebrities and web stars to experience moments of personal and professional growth together. This is how Elimobile is able to distinguish itself from other players currently on the market.»
About Stardust
Stardust is an expanding reality capable of generating creative content perfectly in line with the tone of voice of a brand and the language of social platforms, amplifying them through a large network comprised of its creators. The strength of this formula guarantees the achievement of target audiences and an engagement that other media are likely to reach. An authentic media channel that unites an audience of millions of people to the study of the best communication message, plus the control of brand equity and guaranteed KPIs. A unique formula that aims to industrialize influencer marketing. Stardust supports and guides brands in their digital positioning, enhancing their creativity with original tailor-made and cross-media formats, also being able to count on the Stardust House, the first Italian content house and creators’ hub. There are already many companies that have chosen to work with Stardust in their startup phase.
Contact:
MNcomm
Stefano Di Mario (+39 392 8522337)
stefano.dimario@mncomm.it
How is a hit born? The answer isn’t easy, but TikTok certainly plays nowadays a fundamental role in conveying new music and reach new, larger audiences. By starting from this evidence, Gillette has chosen Stardust for its first TikTok campaign, TikTok “Shave Like A Bomber” which is also the jingle that the boys of the Stardust House are the protagonists alongside Christian Vieri.
Stardust, innovative reality capable of generating creative content perfectly aligned with the tone of voice of brands and the language of social platforms, amplifying through a large network comprised of its creators, has in fact brought Gillette on TikTok for the first time, taking care of both the social amplification and artistic production of the “Shave like a Bomber” social campaign on TikTok and Instagram.
The guys of the Stardust House Stardust House – the extraordinary creator hub and academy where influencers live and study together – then choreographed and danced together with Bobo Vieri to the notes of the jingle, revisiting the notes of the original song with their unique style and launching a call to action to replicate the choreography using the song “Shave Like a Bomber”. The arrival of the soccer champion to the Stardust House was greeted by the boys with great enthusiasm and curiosity for the most iconic BOMBER in Italian football.
«Christian Vieri’s iconic status for Generations X and Y is paired with that of the Stardust House boys have for Millenials and GenZersZ. – declared Alan Tonetti, Stardust founder – Having a champion such as Bobo among youngsters is a source of pride for us and Gillette represents a real bridge between different generations of Italians, united by that “Shave Like A Bomber” which acts as a common factor in such a natural way. We are proud to have taken part in a strong and concrete triangulation like that of this campaign».
About Stardust
Stardust is an expanding reality capable of generating creative content perfectly in line with the tone of voice of a brand and the language of social platforms, amplifying them through a large network comprised of its creators. The strength of this formula guarantees the achievement of target audiences and an engagement that other media are likely to reach. An authentic media channel that unites an audience of millions of people to the study of the best communication message, plus the control of brand equity and guaranteed KPIs. A unique formula that aims to industrialize influencer marketing. Stardust supports and guides brands in their digital positioning, enhancing their creativity with original tailor-made and cross-media formats, also being able to count on the Stardust House, the first Italian content house and creators’ hub. There are already many companies that have chosen to work with Stardust in their startup phase: from major record companies such as Sony Music, Universal Music, Warner Music, Friends & Partners to brands like AC Milan, Aw Lab, Citroën, Carrera, FCA, SKY, Game Stop, Guess, Invicta, Kfc, Rovagnati, Liu Jo, McFit, Polaroid, BLAUER, Tommy JEANS, Pringles, Dmax, ChupaChups, Safilo, Rubik’s, Chiesi, Playstation, Crocs, Wacko’s, Philadelphia, Kellogg’s, Adidas, Rovagnati, Disney, AlFemminile, Honor, DCave, Magniflex, Pan Di Stelle, Smemoranda, Alphasigma, Moschino, Missoni e Bulgari and many more.
About Gillette
For over 110 years, Gillette has developed products of unprecedented precision and performance – improving the life of over 750 million men all over the world. From beard and body shaving, to skincare and protection from sweat, Gillette offers a wide range of products, including razors, shaving gels (gels, foam and creams), skin care, aftershaves, deodorants and bubble baths. For more information about the latest from Gillette, visit http://www.gillette.it.
https://www.youarestardust.com/
Contacts:
MNcomm
Stefano Di Mario (392 8522337)
Ufficio Stampa Gillette – On Point PR
Beatrice Gilli beatrice.gilli@onpointpr.it
Gloria Bertè gloria.berte@onpointpr.it
Whatever you’ve heard, thought or dreamed about Stardust House doesn’t even come close to the truth, trust us. Because reality often far exceeds imagination.
Hello everyone! Are you ready to enter the Stardust House with us and find out all its secrets? Over 1300 square meters, a gym, a swimming pool and a dream-like garden: Stardust House is the first academy for content creators in Italy. A real school where us influencers can take acting, dancing and singing lessons and put ourselves to the test with the most important social platforms. We create over 100 contents every day, for a total of 20 million interactions and 50 million followers. In short, web history is being made at the Stardust House. Of course, not everything is as easy as it seems: the rules are strict, coexistence can be a nightmare at times and there is no shortage of squabbles. But aren’t all families like that? Because we feel like a big family. We love each other a lot and we are always ready to help and encourage each other. We share one goal: becoming social media stars!
100 contents a day, 20 million daily interactions and 50 million followers in total: mind-boggling numbers for the first Italian content house and extraordinary creators’ hub, where Talents live together 24 hours a day, connecting brands and large audiences. Here young talents, all between 17 and 25 years old, grow together and learn through daily work, becoming creators incresingly capable of producing exceptional creative content.
A part of the earnings from the book sales will be given to the Maria Letizia Verga Committee Association: an alliance between doctors, health workers, parents and volunteers with the objective of offering children with leukemia and linfoma being treated with the most advanced research and the most qualified medical and psycho-social assistance at Monza’s Maria Letizia Verga Center, in order to guarantee them the highest chances of recovery and the best quality of life.
In bookstores from February 15th and available for pre-order in all online stores.
Visit Stardust House’s Instagram profile
Mondadori Electa press office contacts
Alice Cairati: alice.cairati@mondadori.it / +39 339-1484001
Daniela Giustacchini: daniela.giustacchini@consulenti.mondadori.it / +39 328-2227726
In just one year, over 1 million original contents were produced, 35 million watch time hours and 15 billion cross-platform views. Mind-boggling numbers that position Stardust as a digital media capable of conceiving and producing increasingly complex and multimedia contents and editorial formats. Also, thanks to the work of the Stardust House (here’s its Instagram profile), the first Italian Content House and extraordinary creators’ hub, where talents live together 24 hours a day, connecting brands and large audiences together. Here young talents grow and learn through daily work, becoming creators capable of producing exceptional creative contents and editorial formats, including vertical ones, on various product categories.
Stardust is becoming a real media channel and in 2022 it will be ready to welcome new challenges such as landing on the world of streaming by Giorgio Panariello (in collaboration with Friends & Partners) which will debut on Twitch and Tik Tok with his first original and 100% digital format titled “From Boomer to Zoomer”.
From Boomer to Zoomer tells the experience that Giorgio will live for a week as a “non-matriculated” tenant of the Stardust House. A full-immersion with Generation Z and the talents who live there, with the aim of learning everything there is to know about TikTok and social media, including hilarious sketches and viral dances. All the progress and emotions of the day will be showcased on Twitch every evening with an original live show. An extraordinary juxtaposition between two generations that is sincere, constructive and above all entertaining.
February on the other hand will be the time for Starworks, the first academy for training new influencers in Italy. Starting from the second half of the month for three weekends, six Italian cities, from north to south, will be the protagonists of this new adventure dedicated to all the young people who wish to start on the path of influencer marketing. The first stages will be Milan, Naples, Rome, Palermo, Venice and Bari. The project was born from the will of Matteo Brilli (Stardust’s Client Partner & Strategy) who declared: «With this project we have tried to give a concrete answer to many youngsters who want to engage in one of what is considered “professions of the future”. We’re looking forward to open the doors to this first phase of the project and expand it more over the course of 2022».
Starworks will provide all its students with exclusive web marketing, creative writing, storytelling, video and photo editing courses with the collaboration of selected teachers. These intensive courses will last 12 hours, divided into two days of non-stop lessons.
Creativity and business. In recent months, Stardust has not only focused on the development of new formats and contents, but also on creating new marketing tools and pushing its boundaries. Starting from the new year the “Stardust Data Platform”, which is a proprietary platform for sharing with clients the design and real-time performance of campaigns. A unique tool to provide companies with a real-time look of the Talent’s work. The analyzed data helps to refine the choice of creators for a specific brand, showing the results of their performance and the sentiment of their creativity and content in real time. Data collection takes place thanks to stable and authorized APIs (application programming interface), on which Stardust will be able to create metrics and KPIs (Key Performance Indicators) to align them with their own business model.
2022 will then continue in the name of innovation, including the entrance of the Stardust House in the Metaverse, to which details will soon follow.
About Stardust
Stardust is an expanding reality capable of generating creative content perfectly in line with the tone of voice of a brand and the language of social platforms, amplifying them through a large network comprised of its creators. The strength of this formula guarantees the achievement of target audiences and an engagement that other media are likely to reach. An authentic media channel that unites an audience of millions of people to the study of the best communication message, plus the control of brand equity and guaranteed KPIs. A unique formula that aims to industrialize influencer marketing. Stardust supports and guides brands in their digital positioning, enhancing their creativity with original tailor-made and cross-media formats, also being able to count on the Stardust House, the first Italian content house and creators’ hub. There are already many companies that have chosen to work with Stardust in their startup phase: from major record companies such as Sony Music, Universal Music, Warner Music, Friends & Partners to brands like AC Milan, Aw Lab, Citroën, Carrera, FCA, SKY, Game Stop, Guess, Invicta, Kfc, Rovagnati, Liu Jo, McFit, Polaroid, BLAUER, Tommy JEANS, Pringles, Dmax, ChupaChups, Safilo, Rubik’s, Chiesi, Playstation, Crocs, Wacko’s, Philadelphia, Kellogg’s, Adidas, Rovagnati, Disney, AlFemminile, Honor, DCave, Magniflex, Pan Di Stelle, Smemoranda, Alphasigma, Moschino, Missoni e Bulgari and many more.
https://www.youarestardust.com/
Contacts:
MNcomm
Stefano Di Mario (+39 392 8522337)
Dsyre, the innovative e-sports reality, is born – launched by Stardust – which completely reinvents the way of understanding and experiencing gaming in our country. The team can already count with 6 teams competing in the main national and international Fortnite, FIFA, Call of Duty, Valorant, TFT and Apex Legends championships.
Elevate, Aspire, Desire: it’s more than a simple claim that is raging all over the gaming community, they also represent the values on which Dsyre was born, the new talent incubator where competition, entertainment, street culture and influencing speak the same language for the first time.
Dsyre is not just a gaming house, but a real academy that, in the walke of the great success of the Stardust House, unites professional gaming to the world of communications and content creation.
Precisely with this in mind, in 2022 we will open a structure that will host the team’s gamers and revolutionize the concept of gaming house in Italy by creating an authentic content hub dedicated to the world of gaming. In addition to being a training academy for streamers and pro players, Dsyre will be involved in video production, fashion, art and design.
“The limitation of the world of e-sports is that it talks only about the world of e-sports” said Andrea Cibelli, Co-Founder of the Team together with Emanuele Di Leva (young entrepreneur in the E-Sports industry, he has successfully launched several nationally renowned streamers, including Moonryde, voted best Italian content creator at the “Round One” event in Turin, 2021). “With Dsyre we want to unite the world of communications and entertainment with the world of professional gaming, making sure the world of E-Sports can really talk, reach and impress anyone”.
Some of the most promising gamers in the Italian scene make up the six Dsyre teams: Shmeky (Winner of the Gillette Bomber Cup 2020 Summer Edition, two times qualified to the Fortnite Champion Series semifinals), Heatzy, Luigi Salemi, Clarissa Bianchi, Kyborg (recognized in the competitive scene as the best “IGL” in Italy), GuarinoJr (official player of the Italian National FIFA Team), OrangeGeorge (number 44 in the FIFA 2021 European Ranking), Macco (number 1 at the Torino FC eSports Cup), Pex, Mass3r (Valorant: 1st Esl Lucca showdown and 1st redbull campus clutch italy), Felox (5x PLAYOFF CS:GO Italian Championship, n.1 Valorant Radiant Academy by PG eSports and the Redbull Campus Clutch Italy LAN Finals), Z3ro (Top20 EU radiant), Tipo (Top 5 EU in Ranked), Grigua, Musyka, Carnifex, Artier (number 1 Fortnite Creative World Cup qualifier and number 3 Fortnite World Cup – 2019 New York LAN), Ryko (European Top 10), Giorgialfaci,
About Stardust
Stardust is an expanding reality capable of generating creative content perfectly in line with the tone of voice of a brand and the language of social platforms, amplifying them through a large network comprised of its creators. The strength of this formula guarantees the achievement of target audiences and an engagement that other media are likely to reach. An authentic media channel that unites an audience of millions of people to the study of the best communication message, plus the control of brand equity and guaranteed KPIs. A unique formula that aims to industrialize influencer marketing. Stardust supports and guides brands in their digital positioning, enhancing their creativity with original tailor-made and cross-media formats, also being able to count on the Stardust House, the first Italian content house and creators’ hub. There are already many companies that have chosen to work with Stardust in their startup phase: from major record companies such as Sony Music, Universal Music, Warner Music to brands like AC Milan, Aw Lab, Citroën, Carrera, FCA, SKY, Game Stop, Guess, Invicta, Kfc, Rovagnati, Liu Jo, McFit, Polaroid, BLAUER, Tommy JEANS, Pringles, Dmax, ChupaChups, Safilo and many more.
Stardust, the new and innovative digital media that unites brands, music, talents and creators with over 200 million followers, is a partner of the Milano Digital Week. A large reality capable of connecting brands with a wide roster of influencers and talents that guarantee a high engagement rate, which other media are unlikely to reach.
A real media channel that unites an audience of millions of people to the study of the best communication message.
A reality that not only supports and guides companies in their digital positioning, but also enhances their creativity with original tailor-made formats for each platform through is structure and the Stardust House, an extraordinary creators’ hub. There are already many companies that have chosen to work with Stardust in this startup phase: from major record companies such as Sony Music, Universal Music, Warner Music to brands like AC Milan, Aw Lab, BoFrost, Carrera, FCA, Game Stop, Guess, Invicta, Kfc, Liu Jo, McFit, Polaroid and many more.
Stardust as a creative partner of the Milano Digital Week 2021, starting today until March 21st, has created a cross-platform awareness campaign in support of the themes and values of sustainability and the environment promoted by the event using the hashtags #Act4SDGS and #123stella. It will also be the protagonist of one of the main panels in the Milano Digital Week 2021 with a meeting titled “Influencer marketing, a new approach to connect brands, music and talent: the Stardust case between paradigm shift, creativity and new professions” with the participation of Andrea Scanzi (journalist), Simone Giacomini (President – Stardust), Luca Fantacone (International Frontline Director – Sony Music Entertainment Italy) and Monica Gagliardi (Marketing and Digital Transformation Director – Coin).
«We are proud to be a creative partner of the Digital Week –declared Simone Giacomini, President of Stardust – it represents another piece in the increasengly rich and colorful moasic of Stardust’s growth. The unique relationship between the audience and creativity of the Stardust model is proving to be successful to create effective marketing campaigns on any target».
Stardust also relies on the collaboration of the Ernst & Young international network, with which it has signed a strategic partnership with Fabio Dotti, EY partner, who explains:
«We have chosen Stardust among the most innovative startups due to its high growth potential and its ability to communicate with new generations».
Stardust exclusively manages numerous talents and influencers among which we find Er Gennaro, Aurora Baruto, Sofia Cerio, Urban Theory, Giulia Sara Salemi, Stefano Pollari (Vita da papà), Mura, Brisida, Giorgia Malerba, Giulia Latini, Sixonesix. It also boasts collaborations with artists and creators like Beppe Vessicchio, Faffapix, Le Twins, Gianluca Vacchi, Pablo Shablo, Lorenzo Senni, Gianluca Di Marzio, Andrea Scanzi, Mathame and many others.
Stardust S.p.A. – Head office:
Via Giovanni Bettolo 52, 00195 Rome
VAT: 15918351006
