People are media

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CASE STUDY
LIU JO
A campaign made by girls, for girls
SERVICES
TikTok Instagram
YEAR
May – July 2021
The launch of the LiuJo Teens seasonal collections was enhanced with this campaign, designed to speak to teenagers in their own language: that of TikTok.
THE UNIQUE SOUND
of style
key
numbers
+ 0
TIK TOK VIEWS
+ 0
CLICKS
PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1
PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1 PHASE 1
PHASE 1
SPEAK
UP!
Under the spotlights!
In collaboration with Sofia Cerio we have created a brand-new piece of music, which was later produced and distributed. The shooting of the video clip, with the artist dressed in a total LiuJo Teen look, was a fundamental step in conveying the collaboration and preparing the amplification of the message.
PHASE 2
PHASE 2
AND NOW...
AMPLIFICATION!
Time to go viral
Thanks to the 5 Stardust talents and influencers plus their engaging contents, it was possible to amplify the communication organically in order to reach exponentially wider audiences.
PROJECTS

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Stardust S.p.A. – Head office:
Via Giovanni Bettolo 52, 00195 Rome
VAT: 15918351006

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