PHASE 3
FEATURES
UNVEILED
UNVEILED
Find AMI in the details
Let’s go discovering all the hidden details of the mini electric car to reveal all the cool sides of AMI.
6 TikTok + 6 IG Stories



Electric vehicles are not the future, they are the present.
The talents of the Stardust House become ambassadors of the Citroën AMI’s spirit and involved GenZers through a lot of content on Instagram and TikTok.
The activation was divided into 4 phases during 6 months of collaboration.
Citroën
Tik Tok
2020
The new 100% electric Citroën AMI enters the everyday life of our creators and the phones of hundreds of thousands of young people, with over 1 billion views on TikTok for the hashtag #AMIfaEffetto, transforming the new microcar in a must for Gen Z.
PHASE 1
Look at AMI and it will be love!
The Gen Z is a difficult target to surprise, but with the help of 17 influencers from the Stardust roster we led them to discover the car in order to support the brand in the launch of the new AMI.
8 TikTok + 8 IG Stories
8 TikTok + 8 IG Stories
PHASE 2
At AMI’s pace
Our 17 influencers created choreographies as the mini car passes by, to represent the freshness of its novelty, and challenged their varied fanbase to do the same, using the hashtag #AmiFaEffetto.
8 TikTok + 8 IG Stories
a challenging
web series
8 TikTok + 8 IG Stories
PHASE 3
Find AMI in the details
Let’s go discovering all the hidden details of the mini electric car to reveal all the cool sides of AMI.
6 TikTok + 6 IG Stories
PHASE 4
Drive AMI in the city
Our influencers were able to drive the mini car, so as to be able to move freely around the city and to make the Brand and the product the protagonist of many different contents.
10 TikTok + 9 IG Stories
10 TikTok + 9 IG Stories
A new challenge!
10 TikTok + 9 IG Stories
Our guys got back into the coolest mini car ever to challenge their fanbase and create tons of festive contents.
Stardust S.p.A. – Head office:
Via Giovanni Bettolo 52, 00195 Rome
VAT: 15918351006