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CASE STUDY

AMI
MAKES EFFECT

CITROËN

OVERVIEWS

Electric vehicles are not the future, they are the present.

The talents of the Stardust House become ambassadors of the Citroën AMI’s spirit and involved GenZers through a lot of content on Instagram and TikTok.

The activation was divided into 4 phases during 6 months of collaboration.

CLIENT

Citroën

SERVICES

Instagram

Tik Tok

YEAR

2020

I'M AMI

KEY RESULTS

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CONTENTS

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VIEWS INSTAGRAM
AND TIKTOK

The new 100% electric Citroën AMI enters the everyday life of our creators and the phones of hundreds of thousands of young people, with over 1 billion views on TikTok for the hashtag #AMIfaEffetto, transforming the new microcar in a must for Gen Z.

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VIEWS FOR
#AMIFAEFFETTO

EXECUTION

PHASE 1

DISCOVERING
AMI

Look at AMI and it will be love!

The Gen Z is a difficult target to surprise, but with the help of 17 influencers from the Stardust roster we led them to discover the car in order to support the brand in the launch of the new AMI.

8 TikTok + 8 IG Stories

PHASE 2

DANCING
CHALLENGE

At AMI’s pace

Our 17 influencers created choreographies as the mini car passes by, to represent the freshness of its novelty, and challenged their varied fanbase to do the same, using the hashtag #AmiFaEffetto.

8 TikTok + 8 IG Stories

a challenging
web series

8 TikTok + 8 IG Stories

PHASE 3

FEATURES
UNVEILED

Find AMI in the details

Let’s go discovering all the hidden details of the mini electric car to reveal all the cool sides of AMI.

6 TikTok + 6 IG Stories

PHASE 4

LIFE
WITH AMI

Drive AMI in the city

Our influencers were able to drive the mini car, so as to be able to move freely around the city and to make the Brand and the product the protagonist of many different contents.